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Northern inuit Logan
Northern inuit Korra
White Swiss Shepherd
Northern Inuit Dog
Fireborn Privacy Policy

Fireborn is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Fireborn may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. 

In order to provide you with information about litters, dog training and how we breed we will collect and hold personal data about and on you.  We are also required to comply with the General Data Protection Regulation (Regulation (EU) 2016/679 (the “GDPR)) and below we set out the details relating to your rights and how we process your data.

We need your data in order for us to:

  • Provide a dog/puppy related advice to you which may include but not limited to puppy advice and suitability and making recommendations relating to training, diet and nutrition and health of your puppy / dog, taking into account individual personal circumstances and requirements.

  • Respond to any legitimate legal requests for information about you required by law for the purposes of but not limited to combatting criminal activities.

  • Carry out our professional responsibilities to you.


Where we collect data directly from you, we will undertake:

  • To inform you and make clear the purposes for which the data is to be processed and the legal basis for that processing.

  • To inform you of the period for which we propose to hold the data, or where this is not possible, the criteria which we will apply to data retention.

  • To remind you of your rights whereby you may:

    • request access to data of which you are the data subject

    • object to, or withdraw consent for, the processing of the same

    • obtain rectification of inaccurate data

    • we will not use your data for marketing purposes

    • we will not process your data by automated means

    • request data erasure


You may at any time, by giving notice to us in writing, request that we cease to process your data.  We will undertake to comply with any such request as soon as is reasonably practicable. Where the legal basis for the processing of your data is to adhere to a contractual obligation, or the necessary precondition to entering into a contract, we will inform you as to:

  • Whether you are contractually required to provide such data, and

  • The consequences of failing to provide such data


Where we obtain your data otherwise than directly from you, you will have the same or equivalent rights to those set out above. We will always let you know where have we obtained your data from.

You have the right to complain in regard to any aspect of the processing of your data and any breach of the above rights to the relevant supervisory authority, who in the case of the United Kingdom is the Information Commissioners Office, whom may be contacted at:


Holding your data:

We undertake to review the data we hold on you on a regular basis to ensure compliance with data protection law.  In the course of any review, we will:

  • Update the data to ensure that any errors or inaccuracies are corrected.

  • Subject to the data retention periods, as detailed below, securely delete the data when it is identified that we no longer need to hold it.

  • We will hold any agreements between you and us for a period of 6 years from the date of death of your puppy that you have purchased from us.

  • We will hold data as required by any relevant third party until the end of any limitation period imposed by that relevant third party, which in the case of HMRC shall be 7 years, unless we are notified that any period is considered “open” by HMRC in which case it will be until we are notified the period is “closed”.


Data Security:

When you give us personal information, we take steps to ensure that it is retained securely and processed in a confidential manner. Your information will only be accessed by Fireborn staff members.

Information may be transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information that passes between us, and you should consider the risk of this. Once we receive your information, we make our best effort to ensure its security on our systems.



We will not use your data for marketing purposes.



We do not use cookies.


Whom we may share your data with:

Your data will not be shared with any 3rd parties other than for the puposes of securely storing such data within secure cloud storage facilities.

Links to other websites:

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.


Transferring your information outside of Europe:

We will not transfer your data outside of Europe.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.


Legal Terms:

If any provision, or part thereof, of this agreement is found by any court or administrative body of competent jurisdiction to be invalid, unenforceable or illegal, the other provisions shall remain in force.

In the event of any change in Data Protection Law occurring after the date of this agreement, which requires the adoption of revised provisions dealing with data retention or portability, the parties will use all reasonable endeavours to agree such consequential changes to this agreement as may reasonably be required to comply with the requirements of Data Protection Law and incorporate the same as an amendment to this agreement.

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